Private branding for Designers is the practice
of natives marketing themselves and their careers as brands. Being superior at
your craft is not enough these days, being unique and authentic will make the
cut, but only if enough people know about you. Having a strong private brand
and following can lead to vast opportunities and recognition.
Private branding for Designers is becoming one of the most significant
key factors in any industry. Skills and boring resumes are not assurance you
anything anymore. You have to really start developing your own brand and
building a ethnic group, or in other words an viewers that will help you
getting jobs, supporting you, sharing your work and getting recognition.
I am working as a freelance web services in Amritsar and Chandigarh. In today’s
article I would like to share some Private branding
guidelines. I’ve been researching within the last
couple of years. The techniques and process used led me to speaking
engagements, interviews on Forbes and Fast Company, business growth and
business front, not to mention the connections and friendships I’ve made.
Why should you worry concerning
building a Private
brand?
There are many of reasons why you should consider
strengthening your Private brand. The thing is
your Private brand exists anyway;
it’s how people perceive you, your work and your actions. To make sure that
your brand goes together along with your values and how you wish to be supposed
is to manage it.
Moreover, building a recognizable Private brand will help you with the following:
- · Professional opportunities;
- · A better job;
- · Better contacts and clients for your company;
- · Industry recognition.
Vision
Build a strong vision and make sure that you use
it everywhere you go. Whether it’s to go to the moon or travel by water around
the world, make sure it’s something big and bold, people keep in mind these
things. If you haven’t watched Simon Sinek TED talk “How great leaders inspire action” presenting “the golden circle” and “start with why” theory, make sure
to check it out and come up with your own vision.
Whom you are targeting?
Who is your message receiver, who are you talking
to with your brand? The regular mistake is everyone; we want to call to as many
people as possible. The cruel truth is that if you try to please everyone,
you’ll please no one. There is always someone who loves you for one thing and
hates you for the other. Every person has an opinion, so you shouldn’t be anxious
about appealing to everyone. Better think about your vision and long-term
goals.
Like I am targeting in Web Designing first as a
freelance on my www.gurbir-singh.com , I work hard on it. After
my hard work now I am come on first rank on Google while you search “Best freelance web services in Amritsar, Best freelance website in Amritsar,
Freelance web work in Amritsar Punjab, Freelance web work in
Amritsar, best Freelance web work in Amritsar, best Freelance web
work in Amritsar Punjab, Amritsar freelance web designer, Freelance web
designer in Amritsar, web Service Company in Chandigarh Punjab”.
Now I have my own company name as WEB
DABSTER ART, my new vision is get first rank with my web designing company in Chandigarh as my freelance work.
Use high quality images
No matter how grand your website looks like and
how many immense stories you have to tell, people are visual creatures after
all. Humans form opinions based on the first impression and images send more
than needed information to make a strong impression and form an opinion about
the brand.
“90% of information transmitted to the brain is visual, and
visuals are processed 60,000X faster in the brain than text.”
German designer Tobias van Schneider is a great example of high-quality imagery usage in personal branding
communication that noticeably stands out.
Be reliable creating
According to Austin Kleon, an author of the New
York Times bestseller “Show Your Work!” you have to every time post bits and
pieces of your work, your ideas, and what you’re learning online. Instead of
wasting your time “networking”, take benefit of the network.
Imagine about all the great work you do but no
one knows about it. Make sure to take an benefit of today’s internet ecosystem,
post your drafts, ideas, updates, work in progress and complete work to get
early feedback, recognition and potential guide.
There are some brilliant communities just for
designers, Dribbble, Behance, DeviantArt just
to name a few. Other medium can be your private blog and portfolio.
Master storytelling
Storytelling is an extremely powerful skill that
can set you apart from other faceless designers in the industry and help you outline
your brand that people are interested in and eventually think of when in need
of a designer.
Instead of showing just your work, add some of
your daily life to it, share work in progress, share your daily routine, share
how do you discover inspiration and the list goes on. A great example is Gurbir
Singh, an Indian designer famous as Best freelance web services in Amritsar who tried to get into a big company like Facebook, Spotify and after
not getting in decided to pack his belongings and travel around the world with
his girlfriend. He’s calling himself a freelance website designer and
everything he shares is mixed with traveling, design, food and adventures.
Who’s not interested in such a lifestyle?
Some more examples:
Pieter Levels
Ryan Putnam
Make connections
It’s incredibly significant to start building
your professional network and get industry leaders into your circle as you will
be perceived as one of the leaders as well.
“Your network is your net worth.” – Tim Sanders, author, public
speaker, and former Yahoo! director
There are many ways for Private branding for
Designers to start connecting with group and you should
not needed focus just on designers, any connection is good and may lead to a
“top dog” designer that you may not be able to reach from another designer.
How do you search out people interested in you?
You don’t, you start by listening to them and trying to provide them value in
any way you can, only then people will start connecting with you in a genuine
way and shaping long-lasting relationships.
Below are some practical websites and social networks for meeting new
people.
Startuptravels – connect with the world’s startup
scene. Meet entrepreneurs and startup enthusiasts in over 160 countries.
Meetup – one of the biggest platforms in the world for meeting people on
pretty much any subject you can imagine.
Dribbble
Meetups – Dribbble Meetups are a chance for
designers to socialize, talk shop, and foster their local design communities.
Monitoring
Monitoring and tracking how you are supposed and
talked about online is extremely important in order to establish genuine
connections and catch true fans. There are many tackle online you can use to
track your private brand on the web as well as social media and respond or chip
in the conversation.
Google
Alerts – it’s a easy, yet brilliant tool that
allows you to create custom email alerts with certain keywords and see who is
talking about you online.
Mention – this tool let you to monitor the media, your brands and
competition in real-time, on all-devices, for free.
Klout – helps people who want to be great at social media.
Brandwatch – dominant social media monitoring and analytics tool, chosen by
pioneering brands and agencies all over the world.
Brand24 – gives you instant access to talk about about your brand across
the web.
Just be yourself
May sound like a truism, but you simply have to
be yourself. If you don’t like the way you are, develop better habits, improve
yourself and show people who you want to become if you are too shy to portray
your current-self.
“Be yourself; everyone else is already taken.” ― Oscar Wilde
From my familiarity providing Web Service Company In
Chandigarh, I can tell you one thing, being humble and
honest always wins against lies and arrogance. Tell people your aim, share your
vision, tell your own unique and authentic story and you will see people
following you and connecting with your story, your brand and personality.
Conclusion
Private branding for Designers is no way rocket
science but it takes years to expand and maintain. Hopefully my experiences and
experiments I’ve shared with you in this article will help you in developing
your own private brand that leads to professional opportunities, meaningful
connections and industry recognition.
I am curious to hear your thoughts on private branding.
What are your strategies in engaging more people, how do you network and
promote your work?
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